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When is 'Spying on Your Competition' a Complete Waste of Time?Copyright 2005 Ron HuttonYour brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads... "Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily" You think "Hmmmm. Sounds good. Looks intriguing..." "Never Build Another Keyword List The Slow And Hard Way!" Gosh. Is it possible? "You must understand that this is a numbers game." O.K. Now tell me something not quite so obvious. The above headlines and subheadlines are quoted directly from a sales letter for a relatively new piece of software (no names will be mentioned here) that's intended to eliminate all the "hard work" of doing keyword research. It sounds exciting. No more tedious keyword research. Yes! I find life is so much more enjoyable when I don't have to engage my brain. Don't pull out your credit card just yet. With this particular product there's no need to review the entire sales letter to find out what else the software will do for you. It's all nicely summarized in the very first headline. The sales letter includes a link to view a nice video presentation demonstrating how the software works, and it certainly appears to do exactly what the author says it will. I have no doubt that the program delivers on all of the promises of the sales letter, but what exactly are you getting? Let's go back to the headline again... "Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your Adsense Profits Quickly And Easily" Again, I may be tempted to plop down one cool C Note, but what's wrong with this picture? What doesn't this software tell you? 1) Keyword search frequency. 2) The amount of competition for any keyword. 3) Keyword bid cost in Google Adwords and/or the approximate Adsense value. When you take the approach of "spying on your competition", be very careful not to give your competition too much credit for having done their homework. Maybe they did. Maybe they didn't. If you generate a "highly targeted" keyword list of 3,000 keywords and you don't know the search frequency, the amount of competition for any of the keywords, the Adword bid cost or the approximate Adsense value, what do you do from there? ANSWER: Start over. Some marketers like to say that Wordtracker is just "So Expensive"! Have you seen the price of a "Value Meal" at McDonald's lately? "SuperSize It" and you've spent about the same amount of money that it would cost to gain access to Wordtracker for a day. As of the writing of this article, a one-day subscription to Wordtracker costs $7.65. If you've never used Wordtracker before, you can easily learn all of the "how to's" in a few hours by using their tutorials, which are very well done. Now you still have 20 hours to do intelligent keyword research. You'll have the answers to the important questions that you really should be asking, and you'll have spent a whopping $7.65. Now that's an outstanding value. Just because someone creates a software application that "automates" the work for you doesn't necessarily mean that the information you'll generate is worth anything. Would you rather have... - A big fat hairy list of 3,000 keywords with no real useful information about any of them. OR - A truly valuable list of keywords with the search frequency and amount of competition for each and every keyword. Choose the latter. Begin with the end in mind. Formulate a plan. Think through your entire project and strategize. When you learn how to use Wordtracker efficiently, you'll be able to research 10 niche markets in a day without breaking a sweat. When it comes to keyword research, there are some shortcuts that you can take by using services like Wordtracker and even some very good software programs, but don't give in to the temptation to shift the gray matter into idle. There are effective ways to build content sites and there are other "click a button and build a bazillion page site" methods. The shelf life of the latter is getting shorter every week. In the words of the great Aretha Franklin, "Think. Thinka-think." About the author: Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com Circulated by Article Emporium Can You Really Make Money Selling New Release CD's & DVD's On eBay? Being an active eBayer, I am often being asked about products to sell. A common question is "Where can I purchase products such as new release CD's DVD's and Video Games for Playstation and X box at a 75% to 100% discount. Well folks, this sort of discount on this type of merchand... Create A Powerful Vision Copyright 2005 Alicia Forest In the Client Abundance coaching programs, we work on implementing several strategies that are designed to PULL your business forward, almost effortlessly. One of those strategies is creating a powerful vision for your business. My private client... When is 'Spying on Your Competition' a Complete Waste of Time? Copyright 2005 Ron Hutton Your brain screams "Gimme Fast", "Gimme Easy", "Do it for me automatically"! So when you see the headline that reads... "Imagine Spying On Your Competition To Build A Massive Targeted Keyword List Of 3000 Or More Keywords On Auto-Pilot..... How to increase your profits by 40% or more with no extra work! Copyright 2004 Richard Grady Before I expand on the above heading, I do have a slight confession to make - you will have to do 'some' work for this process to work but I promise it really isn't much and the long-term benefits can be absolutely incredible :-) The pro... How to publish your own highly demand ezine Ezine is an electronic newsletter that is published through internet. As a home based business owner, it is important for you to have your own ezine. You might ask 'Why do I need an ezine?' There are many reasons why you need it. But the main reason is that your o... Automatic Internet Marketing and Business Success On A Budget 3 Things You Must Do If You Want To Avoid The Internet Freebee Syndrome, And You Have No More Than $25 To Start A Business On The Internet. by Anna Mattingly There are plenty of free tools online for marketing. And many will get you sign ups and sales.... How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization For Conv Copyright 2004 Konstantin Goudkov Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help you modify your page in a way that will drastically increase your conversion rate. In this article, I would like to... Effective Email Management E-mail is one of the most powerful and widely used communication tools around today. Every day we log onto our computers at work and most of us will go straight to Outlook to check what new mail we have received. It provides a quick, easy way of communicating not only with other pe... Keywords, How to find them Effectively To be a successful affiliate marketer takes a ton of work. You probably know this by now. Really! I hear some of you say. You thought it was a piece of cake, mostly because you don't have to worry about having your own product. Ok, so no product costs, no shipping... The MOST TRAGIC Mistake a New Marketer Almost ALWAYS Makes Copyright 2005 Richard Meredith So... you're a new marketer, and you want to make extra money or even perhaps a great living! One of the first things you do is join an affiliate program or downline club of some sort. Or maybe even you are trying your hand at Ebay or anothe... Common Work At Home Success Characteristics Do people that are successful in home based businesses share some common characteristics and, if so, what are the primary ones? The dictionary defines successful as: *having a favorable outcome, or *having obtained something desired or intended, ... Online Cell Phone Scams and Spam They're out there. Individuals trying to make a quick buck at your expense. You labour hours on end to produce quality content on your website only to get repetitive requests for huge numbers of product or promises for the greatest deals online. As a webmaster for a cell phone and ... UNDERSTANDING MLM MATRIX PLANS Copyright 2005 Judy Thompson If you are already involved in, or are contemplating a business using network marketing or multi-level marketing (MLM) as your marketing strategy, the better you understand it, the wiser and more successful you will be. Network marketing c... Home Based Businesses Have Their Share Of Frustrations The source of frustration addressed in his article may be all too familiar if you happen to work at an Internet-based home business which relies on personal relationships and/or teamwork. I am often contacted by members of my business team with a tale of woe ... Forums... What They Are And WHY They're Essential For Anyone 'Considering' An Online Business. Copyright 2005 The IWE, LLC Well... first off, let's define exactly what a Forum is so that you'll be able to relate to what I'm about to explain within this article. The simple definition of a Forum is... it's a online community with a open discussion that allows y...
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